Coppes Napanee: A Legacy Reimagined


Blending 145 years of craftsmanship with a fresh, modern identity.Whatever it is, the way you tell your story online can make all the difference.

Challenge:
After over a century of craftsmanship, Coppes Napanee needed a brand refresh to reconnect with modern designers, builders, and homeowners—all without losing its rich heritage.

Approach:

  • Digging into the Legacy: We explored Coppes’ woodworking history and competitive landscape to uncover what sets the brand apart.

  • Balancing Tradition and Modernity: Our research revealed that customers value both Coppes’ timeless quality and forward-thinking design.

  • A Visual Evolution: We refined the logo to convey craftsmanship, detail, and smart design—ready for both digital and physical branding.

Creative Assets:

  • Updated logo suite for digital, print, and cabinet badging

  • Refined brand personality and messaging framework

  • Community-focused apparel and promotional items

Why It Worked:
We didn’t rewrite Coppes’ story—we helped it evolve. By balancing heritage with innovation, Coppes Napanee is now ready to inspire a new generation of craftsmanship.