Creative Leader. Brand Zealot. Innovation Engine. Mentor. Adventurer. Client-Whisperer

Over the course of my career, I’ve had the good fortune to work on some of the most respected names in outdoor, adventure, sports and healthcare: Airstream, Roche Diagnostics, Newmar, the Indiana Pacers, and more.

Since I started working in this industry, I’ve been helping brands find their voice, define their identity, and create work that does more than just look good—it drives results.

At heart, I’m a both a strategic creative who believes great work starts with clear thinking, and a storytelling artist who believes simplicity and truth are the keys to strong design. Whether I’m helping a startup find its voice or guiding an established brand through an evolution, my focus stays the same: building brands with substance, clarity, and staying power.

I believe brands should reflect the real lives of the people they serve, in everyday moments and in the experiences that matter most. I help brands tell stories that mean something. Stories that don’t just fill space, but create real connection.

I’ve directed national campaigns, built in-house studios from scratch, and helped scale creative operations to deliver both craft and consistency. Along the way, I’ve mentored designers, writers, and strategists, because building strong teams is as important to me as building and making an impact for my clients.

When I’m not leading creative projects, you’ll find me running, riding, exploring planet earth, cooking for friends and family, and trying to figure out where my two kids need to be next.

RESUME

  • ELEMENT THREE | Indianapolis, IN
    Executive Creative Director | March 2014 – Present

    • Lead and mentor a diverse, high-performing creative team, fostering a culture of accountability, innovation, and collaboration.

    • Drive the agency’s creative vision, ensuring alignment with business goals and brand strategy.

    • Lead the ongoing implementation of AI-driven efficiencies, enabling teams to gradually shift focus toward strategic creative thinking while automating routine tasks.

    • Partner with marketing teams across industries to develop strategies that drive high-impact results.

    • Leverage data-driven insights from media and digital teams to refine creative execution, optimizing performance and lead generation.

    PUBLICIS | Indianapolis, IN
    Creative Director | February 2008 – October 2014

    • Navigated industry-specific constraints to ensure compliance while maintaining creative integrity.

    • Led creative teams in developing integrated campaigns for high-profile clients across multiple industries.

    • Developed breakthrough storytelling strategies that elevated brands and enhanced customer engagement.

    • Managed collaborations with external vendors and strategic partners to optimize content delivery.

    BORSHOFF | Indianapolis, IN
    Associate Creative Director | November 2007 – February 2008

    • Navigated industry-specific constraints to ensure compliance while maintaining creative integrity.

    • Provided strategic creative direction for key accounts, driving brand differentiation and audience engagement.

    • Oversaw the execution of high-quality digital and print campaigns.

    PMFE | Indianapolis, IN
    Senior Art Director | February 2005 – November 2007

    MILLER BROOKS | Indianapolis, IN
    Senior Art Director | August 2000 – January 2005

    TEN ADAMS | Evansville, IN
    Art Director | September 1994 – July 2000

  • Pharmaceutical & Healthcare: Eli Lilly, Roche Diagnostics, Zimmer Biomet, multiple hospital systems

    Luxury & Lifestyle: Airstream, Boston Whaler, Newmar Corporation, Delta Faucet

    Consumer & Retail: Simon Property Group, Whirlpool Corporation, Purdue University Athletics

  • Creative Leadership & Vision: Proven ability to define and execute a compelling creative vision that aligns with business objectives.

    AI & Digital Innovation: Advocate for AI-driven efficiencies that free creative teams to focus on strategic thinking and high-impact work.

    Data-Driven Strategy: Deep expertise in leveraging analytics to refine creative execution and drive superior marketing outcomes.

    Cross-Functional Collaboration: Experience working with in-house marketing teams, media and digital teams, and external vendors to optimize creative impact and manage costs.

    Regulatory Compliance & Brand Integrity: Experience navigating regulatory constraints in pharmaceutical and healthcare marketing.

    Mentorship & Team Development: Architect of high-performing creative teams, fostering accountability, collaboration, and excellence.

  • Ball State University | Muncie, IN
    Bachelor of Fine Arts – Graphic Design | May 1994