Creative Leader. Brand Zealot. Innovation Engine. Mentor. Adventurer. Client-Whisperer

Over the course of my career, I’ve had the good fortune to work on some of the most respected names in outdoor, adventure, sports and healthcare: Airstream, Roche Diagnostics, Newmar, the Indiana Pacers, and more.

Since I started working in this industry, I’ve been helping brands find their voice, define their identity, and create work that does more than just look good—it drives results.

At heart, I’m a both a strategic creative who believes great work starts with clear thinking, and a storytelling artist who believes simplicity and truth are the keys to strong design. Whether I’m helping a startup find its voice or guiding an established brand through an evolution, my focus stays the same: building brands with substance, clarity, and staying power.

I believe brands should reflect the real lives of the people they serve, in everyday moments and in the experiences that matter most. I help brands tell stories that mean something. Stories that don’t just fill space, but create real connection.

I’ve directed national campaigns, built in-house studios from scratch, and helped scale creative operations to deliver both craft and consistency. Along the way, I’ve mentored designers, writers, and strategists, because building strong teams is as important to me as building and making an impact for my clients.

When I’m not leading creative projects, you’ll find me running, riding, exploring planet earth, cooking for friends and family, and trying to figure out where my two kids need to be next.

RESUME

  • POINT FIVE STUDIO | Carmel, IN
    Founder, Creative Director, Brand Strategist July 2025 - Present

    • Fractional ECD for agencies and SMBs in outdoor and lifestyle. Lead rebrands and ecommerce builds, mentor junior designers, run omnichannel campaigns, and implement light AI-enabled content ops.

    ELEMENT THREE | Carmel, IN
    Senior Vice President, ExecutiveCreative Director | March 2014 – June 2025

    • Grew creative team from 7 to 24 while establishing video, podcast, and content ops capabilities; sustained an average average tenure of 8 years across the creative team through strong leadership culture and mentorship.

    • Directed creative across the client portfolio, including B2B, luxury, and retail, balancing craft with operational scale.

    • Launched omnichannel campaigns for brands like Airstream and Newmar integrating digital, social, CRM, CTV/QR, gated content, and lead nurturing.

    • Led AI integration across creative workflows, freeing time for strategic ideation while reducing production cycles.

    • Collaborated with media and analytics teams to refine creative using funnel data and performance insights.

    PUBLICIS | Indianapolis, IN
    Creative Director | February 2008 – October 2014

    • Led creative teams across healthcare, pharma, and lifestyle, including regulated campaigns for Roche Accu-Chek and global product work under NDA.

    • Navigated MLR constraints to ensure scientific and legal compliance while maintaining emotional resonance and brand consistency.

    • Developed brand messaging frameworks and campaign strategies that increased engagement across HCP and DTC segments.

    BORSHOFF | Indianapolis, IN
    Associate Creative Director | November 2007 – February 2008

    PMFE | Indianapolis, IN
    Senior Art Director | February 2005 – November 2007

    MILLER BROOKS Indianapolis, IN
    Senior Art Director | August 2000 – January 2005

    TEN ADAMS I Evansville, IN
    Art Director | September 1994 – July 2000

  • Pharmaceutical & Healthcare: Eli Lilly, Roche Diagnostics, Zimmer Biomet, Beckman Coulter, Multiple hospital systems

    Luxury & Lifestyle: Airstream, Boston Whaler, Newmar Corporation

    Consumer & Retail: Simon Property Group, Delta Faucet, Purdue University Athletics, Whirlpool, Indiana Pacers, Indiana Fever, Indianapolis Colts

  • Creative Leadership & Vision: Proven ability to define and execute a compelling creative vision that aligns with business objectives.

    AI & Digital Innovation: Advocate for AI-driven efficiencies that free creative teams to focus on strategic thinking and high-impact work.

    Data-Driven Strategy: Deep expertise in leveraging analytics to refine creative execution and drive superior marketing outcomes.

    Cross-Functional Collaboration: Experience working with in-house marketing teams, media and digital teams, and external vendors to optimize creative impact and manage costs.

    Regulatory Compliance & Brand Integrity: Experience navigating regulatory constraints in pharmaceutical and healthcare marketing.

    Mentorship & Team Development: Architect of high-performing creative teams, fostering accountability, collaboration, and excellence.

  • Ball State University | Muncie, IN
    Bachelor of Fine Arts – Graphic Design | May 1994