Calm in the Storm. Clarity in the Chaos.

Bridging the gap between Executive Vision and Creative Execution.

I believe the best work happens where data meets instinct. For over 25 years, I have operated at that intersection. I build emotional brand platforms for passion brands like Airstream and The Pacers, while navigating the complex, regulated landscapes of giants like Roche.

Different worlds. Same truth.

It is all just translation. I take the complicated inputs, like business goals, data, and production constraints, and translate them into human-centric storytelling that drives results.

I Don’t Just Direct Creative. I Build the Conditions for It to Thrive.

Great work doesn't happen by accident. It happens by design. My career has been defined not just by the campaigns I have launched, but by the studios and systems I have built to deliver them.

The Builder. I help organizations own their story. I build in-house video, audio, and content studios from the ground up. This reduces external spend while increasing speed and quality.

The Modernizer. I embrace technology to clear the path for creativity. I champion AI-driven workflows that handle the manual tasks, freeing up teams to think bigger and move faster.

The Mentor. Low ego. High standards. I build cultures of psychological safety where designers and writers feel empowered to take the calculated risks that lead to market breakthroughs.

Beyond the Work. When I am not solving business problems, I am usually trying to get lost in the mountains. I am an avid cyclist and trail runner who believes deeply that travel changes everything.

Whether I am climbing a mountain or figuring out where my two kids need to be next, I look for the same things in life that I look for in my work: Substance. Connection. And a little bit of adventure.

Resume

  • POINT FIVE STUDIO | Carmel, IN
    Founder, Creative Director, Brand Strategist July 2025 - Present

    • Strategic Transformation: Serving as a fractional executive leader helping organizations modernize creative workflows and brand strategy.

    • Process Optimization: Advising agency and in-house teams on restructuring creative operations to integrate AI tools, resulting in improved efficiency and content scalability.

    • Omnichannel Governance: Leading rebrands and campaigns while establishing governance frameworks that ensure brand consistency across fragmented touchpoints.

    ELEMENT THREE | Carmel, IN
    Senior Vice President, ExecutiveCreative Director | March 2014 – June 2025

    • Operational Excellence & Studio Build: Established and operationalized in-house video and podcast production capabilities, streamlining workflows to increase speed-to-market and reduce reliance on external vendors.

    • Innovation & AI Integration: Pioneered the agency's adoption of new technologies by launching the AI Council and authoring the first AI policy to boost efficiency while maintaining creative excellence.

    • Brand Architecture & Portfolio Strategy: Partnered with C-suite stakeholders to manage brand differentiation across complex "house of brands" portfolios (Airstream, Newmar), ensuring unique identities while driving cohesive business growth.

    • Customer-Centric Performance: Operationalized the integration of media insights into the creative workflow, utilizing real-time data to optimize engagement across digital, social, and experiential channels.

    • Team Development: Built a high-performing culture of accountability, mentoring a multidisciplinary team across design, copy, and video.

    PUBLICIS | Indianapolis, IN
    Creative Director | February 2008 – October 2014

    • Customer Experience Strategy: Developed scalable messaging frameworks that tailored brand storytelling to distinct audience segments (HCP vs. DTC), translating complex data into accessible creative concepts.

    • Global Campaign Operations: Managed integrated campaign development for global healthcare accounts (Roche, Zimmer Biomet), ensuring brand consistency across diverse customer touchpoints.

    • Vendor Management: Managed daily operations with external vendors and offshore production partners to optimize content delivery and manage high-volume production cycles.

    BORSHOFF | Indianapolis, IN
    Associate Creative Director | November 2007 – February 2008

    PMFE | Indianapolis, IN
    Senior Art Director | February 2005 – November 2007

    MILLER BROOKS Indianapolis, IN
    Senior Art Director | August 2000 – January 2005

    TEN ADAMS I Evansville, IN
    Art Director | September 1994 – July 2000

  • Pharmaceutical & Healthcare: Eli Lilly, Roche Diagnostics, Zimmer Biomet, Beckman Coulter, Multiple hospital systems

    Luxury & Lifestyle: Airstream, Boston Whaler, Newmar Corporation

    Consumer & Retail: Simon Property Group, Delta Faucet, Purdue University Athletics, Whirlpool, Indiana Pacers, Indiana Fever, Indianapolis Colts

  • Creative Direction & Storytelling Translating complex business goals into integrated campaigns and emotional brand narratives that move people and drive measurable market results.

    Brand Architecture & Strategy Partnering with C-suite stakeholders to manage complex "house of brands" portfolios and align creative vision with aggressive business objectives.

    Studio Architecture & Operations Building in-house video and podcast production teams from the ground up to reduce external spend, streamline workflows, and increase speed-to-market.

    AI Innovation & Governance Pioneering the adoption of generative AI—from authoring usage policies to implementing workflows—that balances operational efficiency with creative integrity.

    Regulatory Compliance & Brand Integrity Navigating strict regulatory environments (MLR) to deliver compliant campaigns that maintain emotional resonance and consistency across all touchpoints.

    Leadership & Team Development Fostering "low-ego" cultures of accountability where multidisciplinary teams feel empowered to take the creative risks that lead to breakthrough work.

  • Ball State University | Muncie, IN
    Bachelor of Fine Arts – Graphic Design | May 1994