My Book

Conner Prairie

2011-05-15T15:07:00.008-04:00

Television

Roche

2011-05-02T13:04:00.008-04:00

Branding :: Collateral

Conner Prairie

2011-03-22T12:53:00.012-04:00

Collateral :: PR

Gleaners

2010-03-26T16:36:00.015-04:00

Print :: Non-Traditional :: Outdoor :: Television

Indiana Pacers

2009-11-03T17:45:00.014-05:00

PR :: Non-Traditional :: Print :: Outdoor

Roche

2009-11-03T14:03:00.009-05:00

Roche Diagnostics came to us looking for help creating a television spot to support a unique message within the category. The catch? We had four weeks to concept, shoot and deliver. We said no problem. In fact our initial concepts were so spot on we only had to change the names of our two principles in the script.

The results:

Studies conducted shows the ACCU-CHEK "Born in the U.S.A." commercial had the highest recall out of all commercials tested in the category, beating out industry heaveyweights Abbott, Lifescan,
and Bayer.

The spot also outperformed all competitive ads with impressive unaided and aided recall.

Unaided, 1/4 of consumers were able to identify ACCU-CHEK
as the sponsor.

Aided, more than half identified ACCU-CHEK as the sponsor, and 40% of respondents felt the commercial improved the company/brand image. The closest competitor was 29%.

Decatur Vein Clinic

2009-11-03T13:40:00.005-05:00

Television :: Print :: Direct Mail

Indiana Pacers

2009-09-02T13:55:00.004-04:00

Conner Prairie

2009-05-04T15:12:00.006-04:00

Television :: Print

Indiana Pacers

2009-04-26T22:23:00.015-04:00

PR :: Non-Traditional :: Print :: Television

After two years of dwindling attendance and lackluster fan support the Indiana Pacers needed to start the 2008-09 season on a high note. Opening night was all about painting the town blue and gold. Paint splats were placed around downtown promoting opening night and, the week before the game, paint began to spill out of Conseco Fieldhouse and onto the streets. The campaign resulted in the first sellout in two-and-a-half years.

Indianapolis Chamber of Commerce

2009-04-23T23:28:00.019-04:00

Print :: Direct Mail :: Television :: Web

This campaign helped to separate the Indianapolis Chamber of Commerce from the clutter of businesses advertising in the local market. The use of vibrant graphics helped to create a unique campaign and increase attendance at Chamber events throughout the year.

Hoosier Lottery

2009-04-23T23:14:00.007-04:00

Television
The Hoosier Lottery wrapped their summer scratch-off sales in an exciting Scratch-n-Go Go theme to remind busy players that scratch-off games are the perfect way to take some fun with them when they are on the run.

Conner Prairie

2009-04-23T15:45:00.014-04:00

Direct Mail
An interactive history park located on the north side of Indianapolis, Conner Prairie asked that we open the doors of potential donors. This piece did just that. Everyone who received this View-Master direct mail piece opened their doors to hear the full presentation. 100% response rate. Not bad.

Hoosier Lottery

2009-04-23T15:32:00.009-04:00

Television

A hands on approach to promoting the "Hoosier" series of games from the Hoosier Lottery.

Indiana Pacers

2009-04-23T12:56:00.024-04:00

Direct Mail

This multi media campaign was created to generate season ticket renewals for the Indiana Pacers. Current season ticket holders were enticed by a series of direct mail pieces that included a limited edition print, a brochure that included season highlights as well as providing information on how to renew, and a mouse pad. Each piece directed the consumer to a PURL where they could find personalized account information as well highlights of the season.

AAF Indianapolis

2009-04-23T00:56:00.012-04:00

Telelvision

This spot was created using donated studio time and talent in just 24 hours to help promote the Indianapolis AAF portfolio event.

Salin Bank

2009-04-22T23:15:00.018-04:00

Print :: Television :: Outdoor :: Web

Salin Bank & Trust Company is a community bank that focuses on helping small businesses succeed in the towns they serve. This branding campaign helped raise awareness of their commitiment to small business and the community.